Dr. Yukun Yang joined the College of Business at the Southern University of Science and Technology in 2021 as an assistant professor and Ph.D. advisor. Her research areas include governance of digital platforms and ecosystems, blockchain, crowdfunding, and open innovation. Her papers have been published on Information Systems Research, Academy of Management, Conference on Information Systems and Technology, and Americas Conference on Information Systems. She also has multiple business cases published on IMD Business School and Richard Ivey School of Business.

Education

Ph.D., Computer Information Systems, Georgia State University, 2016-2021

M.Sc., Business Information Systems, City University of Hong Kong, 2012-2013

B.A., Financial Management, Henan University, 2008-2012

Research Publications

·       Yu-Kai Lin, Arun Rai, and Yukun Yang* (2022). “Information Control for Creator Brand Management in Subscription-based Crowdfunding,” Information Systems Research.

·       Yukun Yang*, and Likoebe Maruping (2021). “Network Effects in Public Blockchain Ecosystems: A Layer-Subsystem Perspective,” Academy of Management Proceedings.

·       Likoebe Maruping, and Yukun Yang* (2020). “Governance in Digital Open Innovation Platforms,” In Oxford Research Encyclopedia of Business and Management. Oxford University Press. doi: https://doi.org/10.1093/acrefore/9780190224851.013.267

·       Yukun Yang*, and Maheshwar Boodraj (2020). “Managing Code Debt in Open Source Software Development Projects: A Digital Options Perspective,” Proceedings of the Twenty-sixth Americas Conference on Information Systems.

·       Yu-Kai Lin, Arun Rai, and Yukun Yang* (2019). “Getting Behind Closed Doors: Developing Fan Engagement in Subscription-based Crowdfunding,” Proceedings of the 11th Conference on Information Systems and Technology. Seattle, Washington.

Case Publications

·       Wade, M., Shan, J., Fang, Y., Yang, Y. (2016), "Uber Takes in China," IMD Publishing Number IMD-7-1907, 15 pages, IMD Business School.

·       Su, N., Fang, Y., Yang, Y. (2016), "Didi Kuaidi," Ivey Publishing Number 9B16M060, 8 pages, Richard Ivey School of Business.

·       Su, N., Fang, Y., Yang, Y. (2016), "Didi, Kuaidi, and Uber in China," Ivey Publishing Number 9B16M059, 10 pages, Richard Ivey School of Business.

·       Su, N., Fang, Y., Yang, H., Yang, Y., Qiu, X. (2015), "The Entrepreneur's Dilemma: Alibaba, Tencent, And Amazon as E-Commerce Platform," Ivey Publishing Number 9B15E015, 20 pages, Richard Ivey School of Business.

·       Su, N., Fang, Y., Yang, Y. (2015), "Tencent: WeChat Red Envelope Initiate," Ivey Publishing Number 9B15M045, 9 pages, Richard Ivey School of Business.

·       Su, N., Fang, Y., Yang, Y., Yin, J. (2014), "Tencent: Innovating in China's Mobile Payment Industry," Ivey Publishing Number 9B14M149, 14 pages, Richard Ivey School of Business.

Honors and Awards

·       Charles A. William Scholarship, Georgia State University, 2021

·       Doctoral Student Full Scholarship, Georgia State University, 2016-2021