His main research interests include e-commerce, big data marketing, sharing economy, digital tourism and enterprise innovation. The e-commerce case and community network software case he wrote was accepted by the Harvard case library. Invited editorial board of Information and Management. Editor-in-Chief of the International Journal of Information System and Management.

Research:

His research interests include data analysis, marketing innovation and technology, information systems, travel marketing and online consumer behavior.

Publications:

More than 20 research results have published in international authoritative SSCI journals，including Journal of Management Information System, Journal of Information Technology, Information System Journal, Information & Management, Harvard Business Review, Electronic Commerce Research and Application, Computers in Human Behavior, Tourism Management, Psychology & Marketing and Energy Policy, and first-class international information system conference like ICIS、HICSS、 AMCIS、 ECIS、 and PACIS.